Performance criteria and outcomes in courses are often dry and don’t appeal directly to the general public. An assessment specialist would get all excited, but the average student needs something a little different. Training package names are not really designed for promotional reasons.
How do you encourage students to want to study a subject and still make it fit into outcomes, TP’s, qualifications?
I found an example of standard learning outcomes that have been made relevant.
Check out BSchool.
Note: Their site is currently not available. I will update as soon as it is live again.
This clever organisation has positioned their courses in a way that makes complete sense to their target audience.
Compare the new unit names to the registered unit names.
THE ENTREPRENEURSHIP PROGRAM
Otherwise know as the Diploma of Business (BSB50215)
UNIT 1: THE BIG IDEA
Identify and evaluate marketing opportunities (BSBMKG501 Training Package)
WITH ADRIAN GILES, FOUNDER HITWISE
UNIT 2: THE PRODUCT
Establish and adjust the marketing mix (BSBMKG502 Training Package)
WITH CAROLYN CRESWELL, FOUNDER CARMAN’S MUESLI
UNIT 3: BUILD THE STORY
Promote products and services (BSBMKG413 Training Package)
WITH NAOMI SIMSON, FOUNDER REDBALLOON
UNIT 4: THE POWER OF DIGITAL MEDIA
Develop a media plan (BSBADV507 Training Package)
WITH DAVID TREWERN, FOUNDER DT DIGITIAL
This is an awesome example of how to bridge the gap between education speak and the industry that a student would be working in.
Check out the subject names and then the related unit name and number as well as the credentials of the instructors.
Have you found any other RTO’s using a similar technique to connect with their students?